For the last assignment, I read Guy Kawaski and Peg Fitzpatrick's "The Art of Social Media". Reading it helped me understand the valuable tool that social media is in marketing and brand recognition, and how it can be utilized for various products and companies. I was shocked to find out that Kawaski was actually on the team for Apple and fathered their business social media for some time. This built ethos and my trust in the author to offer a valuable perspective. As a gen z, I feel fairly confident in my understanding and dexterity in social media. This book helped me realized the dynamic that comes with apps and companies, and how social media is soon to be the place to be to build a presence for your product.
If I could create an assignment based upon this book, I would ask my peers what social media platform they would use for building a presence upon. Say for example I have a product directed at late/middle-aged women. I would most likely use FaceBook to reach my target as that is a platform that attracts most of this demographic. Adversely, if I wanted to reach teenagers and youth, I would utilize newer or more adolescent platforms such as Snapchat or TikTok. Understanding who your audience is is key to social media presence. If you are active but in the wrong place, you could be missing thousands of potential clicks.
My learning experience for this class felt enhanced because it allowed me to formulate a plan for how I would use social media as a tool for my product. Social media is an underutilized tool that is great for new products and entrepreneurs.
The biggest surprise for me was the realization of just how many social media platforms can be utilized for this purpose. Because I only use a few on a daily basis, I forgot how many platforms there are that are more specialized and less general than the ones I use daily (twitter, Instagram). This specialization is useful in connecting with your audience, as you can tailor the platform you focus on to your product.
If I could create an assignment based upon this book, I would ask my peers what social media platform they would use for building a presence upon. Say for example I have a product directed at late/middle-aged women. I would most likely use FaceBook to reach my target as that is a platform that attracts most of this demographic. Adversely, if I wanted to reach teenagers and youth, I would utilize newer or more adolescent platforms such as Snapchat or TikTok. Understanding who your audience is is key to social media presence. If you are active but in the wrong place, you could be missing thousands of potential clicks.
My learning experience for this class felt enhanced because it allowed me to formulate a plan for how I would use social media as a tool for my product. Social media is an underutilized tool that is great for new products and entrepreneurs.
The biggest surprise for me was the realization of just how many social media platforms can be utilized for this purpose. Because I only use a few on a daily basis, I forgot how many platforms there are that are more specialized and less general than the ones I use daily (twitter, Instagram). This specialization is useful in connecting with your audience, as you can tailor the platform you focus on to your product.
Hello Kelly,
ReplyDeleteI also chose this book and really enjoyed it. I definitely resonate with a lot of what you are saying about it. I also think that social media is underutilized and has a lot of potential. I also was surprised with how much we can do with social media and how many platforms there are. Overall, great post!