If I can imagine a prototypical customer for my product, it would be either be a mom and pop shop with a more nutritious/eco-friendly mentality or an eco-warrior Millenial/gen z. What do you have in common with the customer avatar? Although I am a zoomer, I am unfortunately not very environmentally proactive. I am conscious of my own impact on the environment and my pollution contribution. If you have anything in common with the avatar, do you think that is a coincidence? Why? It's not a coincidence. We are similar because we faced the same customer need. If I experience this discrepancy on a day to day basis as a young person in a single use straw banned county, then others have too.
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